America’s Leading Insulation Service
The Spray Foam Genie Franchise
Franchising has long been a proven method for business growth, and for Greg Longe, it’s a passion that has fueled his career for over 30 years. With an impressive track record that includes growing nationally recognized brands like Molly Maid and Mr. Handyman, Longe has played a pivotal role in shaping the franchise landscape. Today, his new venture, Phoenix Franchise Brands, is dedicated to acquiring and developing emerging franchise concepts with a focus on providing recurring revenue opportunities for franchisees.
Franchise Expertise With Greg Longe
In his 30-plus years of franchising, Greg Longe has helped brands such as Molly Maid and Mr. Handyman grow nationally. Now, he’s collecting emerging concepts under Phoenix Franchising Brands with an eye toward of recurring revenue for franchisees.
Greg Longe has been in franchising for over 30 years, and has now began collecting franchises under Phoenix Franchise Brands. Longe, who early in his career spent more than 10 years at automotive detailing franchise Ziebart International, said that experience helped shape him as a business leader. As director of franchise development and vice president of global development, he helped bring the company from two products to 31 and nearly 1,000 locations across 40 countries. He counts former Ziebart CEO Thomas E. Wolfe as a mentor.
Phoenix Brands Growth
Phoenix Franchise Brands, which he formed with his wife, Maria Longe (who serves as president), is his next endeavor. Its four brands—Fetch Pet Care, Furry Land, Spray Foam Genie and Door Renew—are all a little different, though each is in the service sector.
In the home service segment are Spray Foam Genie, a home insulation company with five locations. Spray Foam Genie is the newest, acquired in September 2022.
When it comes to finding these franchises, Longe has a set of criteria. “I want to make sure it’s an industry that’s not going backwards, has huge potential and it’s more need than want,” he said.
All four brands meet various needs, which to Longe is the most important part. Even during COVID-related lockdowns, people still had pets and maintenance around the home. The recurring need aspect gets a brand’s foot in the door for Phoenix, though there’s more to it.
Why Franchise Spray Foam Genie?
All the franchises under Phoenix are only considered if they are affordable for franchisees. Longe is looking for the “sweet spot” in franchising, with an investment range of just under $100,000 to $650,000. That’s part of the reason why he looks for service models instead of brick-and-mortar stores. “You don’t have a whole lot of overhead in order to get involved,” he said.
Longe drew on his own experience in developing the criteria for Phoenix. Having gone through recessions and the pandemic, he’s seen it all.
Insulation Franchise Service
The superior insulation material for most residential and commercial insulation applications. We have the most advanced formulation and application equipment in the country and we offer batting or blown insulation meet any budget or project specification.
We offer both installation and removal of insulation and service clients across residential and commercial properties.
Insulation Installation
Experience optimal comfort throughout the year with our spray foam insulation installation services, tailored for both residential and commercial properties.
Energy Savings
Discover the double benefit of comfort and substantial savings with our spray foam insulation solution. Minimize heat loss and curb energy waste with our insulation system while reducing your energy bills.
Storm Protection
Spray foam insulation boasts a superior average R-value compared to alternative insulation materials, enabling your space to remain consistently comfortable and energy-efficient.
